Word Counter

Why Word Count Matters

Whether you are writing a blog post, preparing a tender response, drafting an email, or creating social media content, knowing your word count helps you stay within limits and communicate effectively. Most readers prefer concise content - studies show that online articles between 1,500 and 2,500 words perform best for SEO, while emails should stay under 200 words for maximum engagement.

How to use this word counter

1. Paste or type your text into the editor area above.
2. View real-time counts for words, characters, sentences, and paragraphs as you type.
3. Check the estimated reading time and speaking time for presentations or video scripts.
4. Review the Flesch-Kincaid readability score to ensure your text is pitched at the right level for your audience.
5. Use the keyword frequency list to check for overused words or confirm your target keywords appear often enough.

Understanding readability scores

The Flesch-Kincaid readability score measures how easy your text is to understand. It considers average sentence length and average syllables per word. A score of 60-70 is considered standard (suitable for most business communication), while 70+ is ideal for customer-facing content. The Australian Government Style Manual recommends plain language principles and aiming for a readability score of 60 or above for public-facing documents, including policy communications and website content.

Word count targets for Australian business writing

Word limits are common across Australian business contexts. Government tender responses typically impose strict word or page limits per criterion - exceeding them can mean automatic disqualification. ASX announcements and regulatory filings have no formal word limit but are expected to be concise and material. For digital marketing, Australian audiences behave similarly to global benchmarks: LinkedIn posts perform best at 40-80 words, blog content at 1,500-2,500 words, and email campaigns under 200 words.

• Social media post: 40-80 words (LinkedIn), 20-30 words (Twitter/X)
• Email: 50-200 words
• Blog post: 1,500-2,500 words
• White paper: 3,000-6,000 words
• Tender response section: varies, check the word limit carefully

Clear writing saves time across your business

The same principles that make external content effective apply to internal communication. Concise, readable approval notes, invoice descriptions, and supplier communications reduce back-and-forth and speed up processing. When your accounts payable team processes hundreds of invoices a week, clear descriptions and structured data make coding faster and reduce errors.